Get set for
CONSISTENTLY
BETTER WORK
Our sessions focus on three critical skillsets for marketers and in-house creative agency teams
1. Briefs & Briefing
Creating the conditions for successful work
2. Presenting Work
How to improve your ‘right first time’ hit rate
3. Creative Feedback
Bringing clarity and consistency to the way creative work is assessed
IHALC's recent survey of 50 prominent in-house agencies identified a burning ambition: to elevate the quality of their creative work. However, gaps in capability, practices, and processes have been identified as undermining their ability to achieve this objective.
Three consistent challenges that frequently hinder in-house agencies in this respect are briefing, presentation outcomes, and managing feedback.
Recognising the transformative impact our training courses have had in the past, and acknowledging the growing importance and interest in these topics, we have developed a programme of three half-day training sessions tailored to marketers and their in-house agency counterparts.
IHA teams and their marketing colleagues share a common goal of delivering exceptional creative work. These training sessions will provide them with the necessary tools and knowledge to help them achieve precisely that.
Creating the conditions for successful work
1. Briefs & Briefing
Some cold, hard truths:
33% of marketing budgets are squandered due to lacklustre briefings
54% of in-house agencies rate briefs received at a dismal 4/10 or worse
A mere 4% rate briefs above 7/10
Prepare for an illuminating experience
We’ll cover the key skills behind crafting world-class briefs and briefing them in ways that truly inspire your creative teams.
Our practical course, informed by WDC’s unrivalled experience in advising brands and agencies, is designed to address the specific challenges of working with in-house teams, as well as the principles that inform great briefs.
Who should attend:
Marketers and others who brief in-house creatives (it also helps to include some recipients of briefs so they can share their experiences)
You'll learn:
A simple, highly repeatable approach including…
– How to decide what type of brief is needed
– How to prioritise the 3 ‘i’s: Information, Insight and Inspiration
– How to find and articulate an insight that can unlock creative thinking
– How to design and deliver a truly energising briefing session to excite and empower your teams
The results:
– Briefs and briefings that inspire creative work that your customers will love
– A marketing team that is committed and confident in applying their learning
– Improved marketing effectiveness
– Decreased reworking
– A stronger bond between marketers and creatives, enhancing collaboration and efficiency
Ready to experience the value of the perfect brief? Book this enlightening course and see the difference on your next projects
2. Presenting Work
How to improve your ‘right first time’ hit rate
Numbers Speak Volumes: 73% of in-house agencies are not yet satisfied with their quality of the creative work they deliver.
Truth be told, even the best creative ideas die if clients aren't enticed to buy them. A brilliant concept is merely the start. If you're truly committed to raising your creative standards, you must master the art of showing that the work is not only creatively compelling, also why it's undeniably right.
In this insightful half-day workshop we will share with you new ways to get your best work bought first time, more of the time.
Who should attend:
In-house agency leaders, creatives, marketers and others involved in presenting creative work to colleagues, clients and stakeholders.
You’ll learn:
– How to unlock techniques that win clients over before they even see your work
– How to apply logic to rationalise your creative magic
– The craft of constructing a simple yet powerful narrative structure that helps your work sell itself
– The power of storytelling to captivate your audience during presentations
The results:
– More of your best ideas will run
– Less effort wasted starting over
– Fewer rounds of rework freeing up time
– Speed to market
– More empathy and productive relationships between creatives and marketers
Ready to make clients want to buy your best work? Book this workshop now and start reaping the benefits of compelling creative presentation.
3. Creative Feedback
Bringing clarity and consistency to the way creative work is assessed
We've all witnessed the inefficiency and stress of the creative feedback loop, and understand the unique challenges faced by in-house agencies. In fact, 62% of in-house agencies recognise this as a challenge and none feel that the feedback received from clients and stakeholders is optimal.
That's why we've curated this course: to cultivate effective feedback practices and more productive relationships between marketing and in-house agency teams. Successful collaboration and marketing results rely on it.
Prepare for excellence
We’ll share valuable techniques and strategies to elevate your feedback skills - both as giver and recipient.
Who should attend:
Marketers and all those who give creative feedback, alongside In-House Agency creatives and those on the receiving end of that feedback.
You’ll learn:
– Enhanced skills for managing emotions
– How to address unique, in-house agency-specific challenges
– How to create an optimal feedback environment
– Key elements of effective creative feedback both giving and receiving
– Practical tools for feedback management
The results:
– Get to the right work, faster and with less effort
– Increased stakeholder confidence
– Resultant uplift in marketing results
– Stronger more empathetic working relationships between marketing and creatives
– Less pain and stress
Ready to upgrade your feedback approach? Book today and experience the benefits of productive feedback.
Hear from the teams we've trained
"WDC's direction and training has been acknowledged as a major driver of collaboration in the UK. Our team has embraced their recommendations with gusto and I'm delighted that positive benefits are already being reported."
Eve Williams
VP and General Manager, eBay
"WDC made the subject palatable for our teams with insights that changed our way of thinking. Briefings will always be complex, but this training helped move the needle."
Dennis van Weerdenburg
Director Creative Operations & production,
PVH (Calvin Klein & Tommy Hilfiger)